our story

every story has a spark.

Our spark had four paws, messy fur, and a goofy smile. He was my first pup, Teddy, who got me to wake up every morning and spread happy vibes from 2018. Three years later, I decided to take a leap and start this project. Even from heaven, Teddy continues to be my motivation to push forward.

For every order, we give back 100% of the profits to Operation Smile, a global nonprofit that provides comprehensive care for kids with cleft conditions. We also plant a tree for each order and ship in eco-friendly packaging. We trust that every action is a choice, and we strive to make every choice one that is kind, genuine, and sustainable.

Thanks for being here, and we hope that you'll choose WUF (we love you already).

Love, Jenny.